As the holiday season nears, small and medium businesses (SMBs) have a prime opportunity to not only compete but to excel in the busy marketplace.

As you prepare for what could be a crucial period for your business’s annual success, let’s examine how utilizing the trifecta of GEO, SEO, and SMSO can give you a competitive advantage.

Why the GEO + SEO + SMSO Trifecta Matters

1. GEO (Generative Engine Optimization):

AI tools like chatbots and voice assistants (e.g., Google’s Bard, ChatGPT) now recommend businesses to users. Optimizing for GEO ensures your services appear in these AI-driven suggestions.

GEO involves curating content and metadata so that AI engines identify your business as a top recommendation. This means aligning your digital presence with the latest AI trends, so your website and content come up as “suggested solutions” during last-minute holiday searches.

2. SEO (Search Engine Optimization):

SEO remains essential for ranking high on search engines like Goog . . .